Hip to be Glum
US psychologists […] cropped pictures of models in ads so only their faces were visible, then asked people to rank them in order of mood. Overwhelmingly, models advertising pricier brands were judged to look glummer.
This is probably down to signalling, noted researcher Timothy Ketelaar: smiling indicates eagerness to please, suggesting low status. If a Prada model isn’t smiling, she clearly doesn’t need to, implying high status. Brands that target less wealthy customers use smiling models, suggesting lower status, and thus affordability.
-
youshouldnthavebeentalkingshit reblogged this from woody
-
woody reblogged this from jingc
-
ninakix liked this
-
whohu liked this
-
garinjwind liked this
-
notajingoist liked this
-
notajingoist reblogged this from jingc
-
erickd liked this
-
five5five liked this
-
teaandcrumpets liked this
-
teaandcrumpets reblogged this from jingc
-
steph reblogged this from jingc
-
molodoichelovek reblogged this from jaredcardwell
-
jaredcardwell reblogged this from yuetching
-
yuetching reblogged this from mysticeti
-
setthetwilightreeling liked this
-
geesebot reblogged this from jingc and added:
“People would be upset if I actually smiled,” Victoria Beckham once said of her public demeanour.
-
mysticeti reblogged this from jingc
-
jingc posted this
