I had this experience a couple of years ago where I got to sit in on the editorial meeting at the Onion. Every Monday they have to come up with like 17 or 18 headlines, and to do that, they generate 600 headlines per week. I feel like that’s why it’s good: because they are willing to be wrong 583 times to be right 17.
It kind of gives you hope. If you do creative work, there’s a sense that inspiration is this fairy dust that gets dropped on you, when in fact you can just manufacture inspiration through sheer brute force. You can simply produce enough material that the thing will arrive that seems inspired.
What a great way to approach creative activities. This is definitely one of the best interviews I’ve read before - and it’s no surprise that it comes from Ira Glass, one of the best interviewers of our time.