Commercials Make TV Better
The New York Times describes how a study found that being interrupted by commercials can actually make watching TV shows more enjoyable - even bad commercials. But I found this tidbit more interesting:
The opposite was true for irritating experiences, like listening to vacuum cleaner noise: a break only made it seem worse, they found.
“The reason this happens, we argue, is that we tend to adapt to a variety of experiences, as they’re happening,” Dr. Nelson said. “Listening to a song, watching a TV program, having a massage: these all start out very enjoyable, and within a few minutes we get used to it. Interruptions break that up.”
Maybe it would be easier to work for 3 hours straight rather than taking short 5-minute breaks in between.
